Company focussed on enabling consumers by increasing options and accessibility
Plantaway, the award-winning one-stop shop for all plant-based food needs, continues to innovate and expand its offerings. Fresh off being named the ‘Best Plant-Based Food Brand 2024 by PBFIA’, Plantaway introduced two new additions to its meat alternatives range: Pepperoni and Sausages, on the heels of launching India’s first plant-based Chick’n Fillet.
Plantaway’s new Plant-Based Sausage and Pepperoni are 100% vegetarian delights. Created using premium pea protein and free from preservatives, these products offer the perfect alternative to consumers who want the taste, texture and protein of a great hot dog or a pepperoni pizza with none of the meat. The sausages offer 22g of protein per serving and the pepperoni 16g along with rich dietary fiber.
The plant-based protein market has experienced a significant increase in popularity as consumers seek alternatives to traditional animal-derived protein sources. This trend is driven by a multitude of factors, including concerns about health, ethics, environmental awareness, and personal dietary preferences. According to Mordor Intelligence, the India Plant Protein Market size is estimated at 0.91 billion USD in 2024 and is expected to reach 1.21 billion USD by 2029, growing at a CAGR of 5.85% between 2024 and 2029. This growth underscores the rising popularity and demand for plant-based protein products in the country.
Romil Ratra, CEO of Plantaway states, “As India’s award-winning plant-based foods company, Plantaway remains committed to meeting the evolving needs of consumers who seek healthier, environmentally conscious food options. There’s strong demand for plant-based proteins and we want to enable our customers to one, be able to access these options anytime, anywhere and secondly, have enough formats to choose from. Hence, our focus is on developing the right but diverse range which can satiate varied consumers and their meal preferences.”
Both products are available on the brands D2C (https://plantawayfoods.com/) and through Swiggy and Zomato in Mumbai, Delhi NCR, Bangalore, Chennai, Pune, and Hyderabad. The Plant-Based Sausage is priced at Rs. 375/- for a convenient pack of 200 g, while the Plant-Based Pepperoni comes in a pack of 125 g at Rs. 375/-.
For more information, visit www.plantawayfoods.com or follow Plantaway on social media @plantawayfoods.
