With growing consumer awareness of the health impact of excess sodium consumption and many governments taking action, manufacturers face a challenge to reformulate popular summer foods with less sodium
Summer is synonymous with bold, flavourful foods, from smoky BBQ rubs to zesty dips and savoury snacks. Consumers crave summer flavours during the warmer months, especially when entertaining outdoors or at festivals and picnics.
Health concerns have fueled growing demand for lower-sodium foods that still deliver on taste. Having established the link between sodium and adverse health outcomes such as hypertension and heart disease, governments are setting sodium reduction targets. These guidelines are driving food manufacturers to reformulate their products. However, cutting salt can impact flavour, threatening consumer appeal and product success.
Innovative use of ingredients like yeast extracts offer a solution, helping brands reduce sodium without compromising taste. Striking this flavour balance is essential to meet regulations and stay competitive, as consumers increasingly seek healthier snack options without sacrificing flavour.
With this in mind, Daria Pashkova, Product & Marketing Manager at Ohly, experts in solutions for sodium reduction, explains how employing yeast-based ingredients can help product developers overcome flavour challenges in low-sodium recipe formulations, preserving rich, savoury taste while meeting regulatory guidelines and consumer demand for healthier options.
Maintaining flavour intensity while reducing sodium in summer foods
Global health agencies and the UK’s Food Standards Agency have set strict sodium reduction goals to help reduce high blood pressure and heart disease. This puts growing pressure on food manufacturers to lower sodium levels in their products while still appealing to consumers who enjoy savoury flavours.
Salt is essential for enhancing flavour and appealing to consumers who enjoy savoury flavours. With BBQ rubs and marinades in particular, salt also plays a key role in taste and preservation. Reducing sodium content by simply lowering salt in a product formulation can drastically change the overall taste perception and negatively impact the consumer experience. So, in order to meet the strict sodium reduction goals set by global health agencies, food manufacturers need to find sodium reduction solutions which help them meet guidelines without compromising taste or product quality.
How salt reduction impacts flavour perception
Research indicates that salt reduction impacts flavour perception, making it challenging to create low-sodium products with those popular summer flavours. For instance, a study on barbecue sauces found that using salt substitutes can affect the overall acceptability of the product due to changes in taste and mouthfeel*.
Salt plays a crucial role in enhancing taste perception. So when salt is reduced, food can seem flat, one-dimensional and generally less appealing. When reformulating existing successful products, the challenge is even greater because salt reduction can result in products tasting unfamiliar, leading to poor consumer acceptance and declining sales. This is why many early salt reduction efforts fail; consumers will reject products that don’t deliver on flavour.
Strategies for enhancing taste naturally
A major trend in the snack industry is the shift toward clean-label products with simple, recognisable ingredients. Yeast extracts offer an innovative, label-friendly way to reduce sodium, helping food manufacturers to balance health goals with consumer taste preferences. Rich in amino acids and nucleotides from yeast fermentation, these ingredients can bring upfront salinity whilst delivering umami and savoury flavour balance to help maintain flavour richness and consumer satisfaction with low-sodium food formulations. They blend smoothly with other ingredients, and they can work in combination with traditional salt replacers. They can even help to mask off-notes from potassium chloride, which can leave bitter or metallic aftertastes.
For food manufacturers targeting the summer picnic snacks and BBQ food market, yeast-based ingredients provide a versatile way to reduce salt while retaining flavour complexity. They will bring out spice profiles and meaty notes in barbecue marinades, create a perception of juiciness in plant-based foods and bring out core flavours in dressings and dips – all while enhancing a perception of saltiness. Brands can use these ingredients to reformulate favourites or develop new snacks that align with both health and flavour trends, such as reduced-sodium crisps, popcorn, or savoury herb blends for grilled vegetables.
Daria Pashkova, Product & Marketing Manager at Ohly says:
“As consumer demand for healthier, clean-label snacks grows, taste must remain at the forefront of innovation.
“Yeast-based ingredients are proving essential in bridging the gap between sodium reduction and flavour retention. Complementing existing ingredients with natural umami, they allow manufacturers to create appealing, full-flavoured products without relying on high salt levels or artificial additives.
“This opens the door for exciting seasonal innovations, whether it’s hot and spicy crisps or a BBQ marinade, ensuring brands can meet both regulatory demands and evolving consumer expectations.”
ttps://www.ohly.com/en/food/taste-improvement/salt-reduction/
*https://repository.lsu.edu/cgi/viewcontent.cgi?article=5996&context=gradschool_dissertations
