This Thanksgiving, HEINZ, the global leader in condiments and market leader of US gravy,1 is turning its attention to the day after Thanksgiving with the debut of HEINZ Leftover Gravy. The first-ever squeezable bottle of HEINZ Homestyle Turkey Gravy transforms the Thanksgiving staple into a condiment perfectly poised for the ultimate leftover sandwich.
Thanksgiving has evolved into more than just one meal — it’s a multiday celebration. 94 percent of Americans craft Thanksgiving leftover sandwiches and nearly half agree that gravy is the must-have ingredient.2 Inspired by the Moist Maker, a viral sandwich thanks to a beloved 90’s sitcom, HEINZ is going all in on providing hosts the ticket to the deliciously nostalgic leftover sandwich: a slice of bread generously soaked in rich gravy.
“While HEINZ Gravy has always been a fan favorite on the Thanksgiving table, we decided to focus our attention on the day after ritual—because we all know leftovers are the best part and our unmistakably rich and smooth gravy makes them that much better,” said Jamie Mack, Associate Director of Brand Communications for HEINZ U.S. “A social media favorite among millennial sitcom-lovers, the Moist Maker epitomized an obsession with holiday food crafted with care and detail. Now, HEINZ is celebrating the fans who share an irrational love of the nostalgic sandwich by providing the key to a delicious day-after sandwich: HEINZ Leftover Gravy.”
The new condiment launches as HEINZ doubles down on gravy during its most important time of year for a growing demographic of millennial hosts who are redefining holiday traditions. Fans can get a jar of gravy for the big feast and the day after, making it easier than ever to make a leftover sandwich just as craveable as the feast itself.
Starting today, fans can order a jar of 12oz. HEINZ Homestyle Turkey Gravy on Walmart.com, and receive a limited-edition HEINZ Leftover Gravy Kit featuring a Leftover Gravy squeezable bottle and a recipe card for the “Ultimate Thanksgiving Leftovers Sandwich” while supplies last.
For more than 150 years, quality has been at the heart of every HEINZ product — and HEINZ Gravy is no exception. Made with real turkey broth and delivering a rich, smooth, homemade taste, it’s the perfect addition to every feast – and leftover meal. To learn more about HEINZ Leftover Gravy, follow @Heinz on Instagram and @Heinz_us on TikTok.
1Circana
2The Harris Poll on behalf of Alpha Baking Co., Inc., 2023
