India’s snacking landscape is poised for a major shift with the launch of Red Rock Deli, the renowned Australian gourmet snack brand, now introduced to Indian consumers by PepsiCo. Celebrated globally for its premium-style chips, Red Rock Deli brings an exclusive selection of exotic flavours crafted specifically for the Indian market. The range features three advanced cooking formats—kettle cooked, baked, and popped—using sunflower oil to offer a richer, more wholesome snacking experience.
Red Rock Deli’s arrival comes at a time when the Indian snack segment is evolving rapidly, driven by growing demand for gourmet, flavour-forward products. Urban, younger consumers are increasingly exploring global cuisines and seeking elevated, indulgent snacks that go beyond traditional offerings. Industry insights highlight a strong surge in the premium food category, with consumers eager to experiment with diverse flavours, textures, and high-quality ingredients.
The launch reinforces PepsiCo’s commitment to innovation and consumer-focused product development. Embodying the brand’s philosophy of “Savour the Adventure,” the curated four-flavour lineup is designed to appeal to adventurous palates while maintaining local relevance. The range includes Basil Thai Sweet Chilli in the kettle-cooked format; Olive and Greek Salad and Cheddar and Parmesan Risotto Style in baked variants; and Cheese and Korean Buldak in the popped chips category. Each flavour blends global culinary inspiration with taste profiles tailored for Indian preferences.
Commenting on the launch, Saakshi Verma Menon, Chief Marketing Officer, PepsiCo India Foods, said, “Red Rock Deli brings artisanal craftsmanship and bold flavour profiles to the Indian snack market. Today’s urban consumers are looking for chef-inspired, premium snacks that feel both indulgent and accessible. Our aim is to meet this shift by offering mindful snacking options that deliver richer textures and bolder ingredients, all rooted in innovation and a deep understanding of consumer preferences.”
Sriram Iyer, Marketing Director for Red Rock Deli in India, added, “Our brand celebrates culinary curiosity and craftsmanship. Each recipe is inspired by authentic global flavours and tailored for Indian tastes. Our digital-first launch, coupled with a creator-led discovery campaign, aims to build organic desire for a brand that redefines what snacking can be in India—more gourmet, more indulgent, and more adventurous.”
Red Rock Deli products are now available across major quick commerce platforms, supporting PepsiCo India’s strategy to cater to the evolving expectations of modern consumers. Pricing includes 58g Kettle Chips in Basil Thai Sweet Chilli (Rs 60), 53g Baked Chips in Olive and Greek Salad (Rs 60), 53g Baked Chips in Cheddar and Parmesan Risotto Style (Rs 60), and 75g Popped Chips in Cheese and Korean Buldak (Rs 125), the latter offered in a canister format primarily in South India.
The launch marks a strategic step for PepsiCo India as it aims to capture the growing gourmet snack segment by pairing international flair with local taste preferences, setting new standards for premium snacking in the country.
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