Made with 100% natural ingredients, and 99% Fresh Tomatoes
Busy kitchens across India now have a new hero—CURRYiT, one of the most loved food startups, has launched the country’s first preservative and chemical-free tomato puree. For anyone who loves cooking but does not have time to deal with subpar ingredients, CURRYiT’s tomato puree is the answer. It is made with nothing but 100% fresh, farm-grown tomatoes—no preservatives, no additives, just pure, rich flavor that will bring every dish to life. Now you can enjoy the convenience of a store-bought product without compromising on quality or health.
What makes this tomato puree stand out? It is made with 100% fresh ingredients, and 99% of it is composed of tomatoes, olive oil, and salt—nothing else. Unlike store-bought tomato purees that are often diluted with water, filled with preservatives, or masked with unnatural additives, CURRYiT’s puree is completely pure and unadulterated. Each teaspoon of this thick, smooth puree contains the goodness of one whole farm-fresh tomato, delivering a rich and delicious taste you can trust.
When you check the labels of most tomato purees in the market, you will be surprised to see that only around 37% of the product is actual tomato. The rest? Water, acidity regulators, and preservatives like sodium benzoate—ingredients linked to potential health risks. These additives are used to extend shelf life but compromise the natural flavors and health benefits of the product.
With CURRYiT, you do not have to worry about these hidden ingredients. The brand’s commitment to using only fresh, natural ingredients ensures that the tomato puree has no preservatives, no sugar, no vinegar, and no additives—just the pure taste of farm-fresh tomatoes. What is more, CURRYiT uses FDA-approved autoclave technology to vacuum pack and preserve the product, giving it a shelf life of 12 months without compromising on its natural freshness.
For Richa and Nischal, co-founders of CURRYiT, this was always about more than just creating a product—it is about making a change in the food industry. “Our tomato puree is for anyone who values clean food products and wants to give only quality to their family,” says Richa. “We’re offering something that’s pure, real, and free from all the bad stuff that typically gets added to packaged foods. We wanted to offer something people could trust to use in their kitchens.”
Since its launch, CURRYiT has gained the trust and love of home cooks, busy professionals, and health-conscious families who want the best for their loved ones. It is a product that is perfect for anyone who enjoys cooking but does not have the time to deal with subpar ingredients.
And that is the reason why CURRYiT is taking over kitchens all across the country. It’s simple, honest, and delicious approach to food resonates with today’s consumers—people who are informed, busy, and care deeply about what they put on the table.
While competitors may try to hide their added chemicals and preservatives, CURRYiT stands strong in its commitment to authenticity. It is time to make the switch to a product that delivers on both taste and health.
