Continental Coffee, a subsidiary of CCL Products (India) Ltd., one of India’s largest coffee manufacturers, is expanding its premium instant coffee brand, Continental Spéciale, with the launch of four flavoured instant coffee variants — Mocha, Vanilla, Caramel and Hazelnut. These new offerings are a first in the Continental Spéciale portfolio, marking the company’s strategic expansion in the growing flavoured coffee segment in India.
After detailed market research, the brand has identified a significant shift in coffee consumption patterns across India. While traditional strong, bitter coffee remains popular in southern regions, there’s growing demand for smoother, flavourful options with less bitterness, particularly in northern markets. The new Continental Spéciale flavoured coffees are expertly crafted to bridge this gap, making premium coffee experiences more accessible to a wider audience of contemporary Indian consumers, particularly occasional drinkers and tea-preferring audiences.
Crafted using shade-grown, perfectly roasted coffee beans, each variant delivers a distinct and flavourful experience designed to appeal to urban, modern palates. The new range includes:
● Continental Spéciale Mocha: A smooth blend of premium coffee with chocolatey undertones
● Continental Spéciale Hazelnut: Rich coffee enhanced by the nutty essence of hazelnuts
● Continental Spéciale Vanilla: A delicate fusion of coffee and creamy vanilla notes
● Continental Spéciale Caramel: A flavourful blend of smooth coffee with sweet caramel notes
Developed by expert roasters at Continental Coffee, the flavoured range is designed for consumers seeking a joyful, flavour-rich coffee moment, without the bitterness.
“At Continental Coffee, we believe in continually evolving with our consumers’ preferences while maintaining our commitment to coffee excellence,” said Raja Chakraborty, CMO, Continental Coffee. “Our research revealed a growing appetite for flavoured coffees, particularly in North India, where consumers desire less bitterness and more distinctive taste notes. The new Mocha, Vanilla, Caramel and Hazelnut blends have been carefully developed for those who crave a delicious, feel-good coffee moment without the bitterness.”
The new variants, available in 50g jars, are now accessible through both offline and online retail platforms across India. Customers can find them on leading e-commerce platforms like Amazon.in, Swiggy, Zepto, Blinkit, and BigBasket, as well as in supermarkets nationwide.
Positioned as cheerful and inclusive, Continental Spéciale’s flavoured range celebrates little moments and joyful indulgence. In a market where flavoured coffee adoption is steadily growing, the brand stands out by offering a product that blends taste, convenience, and emotional appeal.
