Koffelo, a new-age Indian coffee brand focused on innovation and convenience, has announced the launch of NOC (Nitrogen Over Coffee), India’s fastest cold brew shot that prepares café-level coffee in just five seconds, eliminating the traditional 8-24 hours brewing process.
With NOC, Koffelo offers a compact 20 ml, 2.4x concentrated cold brew shot that instantly transforms into smooth cold brew when mixed with water or milk.
Each NOC shot delivers 2.4 times more natural caffeine with only 15 calories and offers low acidity, less bitterness with no added sugar. The product is positioned as a cleaner alternative to energy drinks, providing sustained energy without crashes, jitters or stomach discomfort.
Cold brew coffee is prepared through Patented Super Drop Technology with Brazilian and Ethiopian Arabica beans. It is slow-extracted for flavor, aroma and sealed to stay fresh, stable and consistent. It has found flavor among fitness-conscious consumers, working professionals, students and wellness-focused millennials seeking stable energy throughout the day.
NOC uses nitrogen infusion, a technique commonly found in premium beverages, to enhance texture and freshness. When poured, the shot produces a distinctive hiss and cascading visual effect, creating a creamy mouthfeel without the use of chemicals or preservatives.
According to the company, NOC collapses the entire cold brew process into a simple shot-and-pour experience, requiring no machines, brewing knowledge or waiting time. The product can be consumed with hot or cold water, milk, soda, tonic or even used in smoothies and mocktails.
Speaking about the launch, Gaurav Varshney, Founder at Koffelo, said, “Cold brew in India was either too slow or too inaccessible. With NOC, our goal was to take a premium café experience and make it part of everyday life. Coffee should move at your speed, not slow you down.”
The launch marks a first-mover entry into India’s emerging fast cold brew segment, combining convenience with premium coffee craftsmanship.
The product is part of Koffelo’s growing portfolio under Morning Brew Pvt. Ltd., which focuses on building a modern, convenience-led coffee ecosystem in India. The other offerings include Cold Brew Signature Instant Powder, Instant Specialty Coffee made from Indian Robusta, Extra Bold Coffee and Coffee Strong blends.
With the introduction of NOC, Koffelo aims to redefine how Indian consumers experience cold brew, aligning premium coffee culture with fast-paced lifestyles.
