Gowardhan Ghee, a subsidiary of Parag Milk Foods and a name synonymous with purity and excellence in dairy products, proudly announces its association with Kon Honar Maharashtracha Ladka Kirtankar on Sony Marathi. This unique reality show is a first-of-its-kind platform dedicated to Kirtan, Maharashtra’s revered devotional art form that blends storytelling, poetry, and music. For centuries, Kirtan has been more than an artistic expression in India—it has been a spiritual journey, binding communities through faith and tradition.
With this collaboration, Gowardhan Ghee extends its commitment beyond dairy, supporting an initiative that honors the cultural and spiritual ethos of Maharashtra. By bringing Kirtan to mainstream television, the show aims to celebrate and preserve this legacy while inspiring a new generation of performers.
Akshali Shah, Executive Director, Parag Milk Foods, said, “At Parag Milk Foods, our ethos has always been rooted in authenticity and heritage. Just as Gowardhan Ghee has been a trusted part of Indian households for generations, Kirtan carries forward an unbroken chain of devotion and storytelling. We are honored to support the reality show ‘Kon Honar Maharashtracha Ladka Kirtankar’ on Sony Marathi, ensuring that Maharashtra’s timeless traditions continue to inspire and resonate with audiences today.”
Tushar Shah, Business Head – Hindi Movies, English, Bengali, Marathi, Infotainment Channels & Chief Marketing Officer (CMO), Sony Pictures Networks India (SPNI), highlighting the show’s cultural impact, said, “Sony Marathi has always been at the forefront of bringing stories that capture the true spirit of Maharashtra. Kon Honar Maharashtracha Ladka Kirtankar is not just a reality show—it is a heartfelt tribute to an art form that has shaped the cultural identity of the state. By giving talented Kirtankars a national platform, we hope to reignite interest in this beautiful tradition. We are delighted to have Gowardhan Ghee as a partner on this journey, as their values of purity and tradition beautifully align with the essence of the show, making this initiative even more meaningful.”
Through this association, Gowardhan Ghee reinforces its role as a custodian of purity—not just in dairy but in preserving India’s cultural essence. By supporting Kon Honar Maharashtracha Ladka Kirtankar, the brand champions a legacy that goes beyond commerce, celebrating Maharashtra’s artistic and spiritual traditions for future generations.
