DRRK Foods, the legacy brand behind the globally acclaimed Crown Basmati Rice, is making a strategic entry into India’s fast-growing HORECA (Hotel, Restaurant, Catering) sector. Building on its decades-long reputation and presence in over 60+ countries, the company now seeks to strengthen its domestic footprint. With a targeted expansion across key cities, DRRK Foods aims to generate ₹100 crore in revenue by delivering consistent, premium-quality rice that meets the evolving demands of professional kitchens, institutional buyers, hotels, and catering services across India.
With a turnover exceeding ₹1000 crore, DRRK Foods is now focused on expanding its domestic footprint by targeting key cities such as Delhi Ncr, Chennai, Kolkata, and Hyderabad. This move aligns with DRRK’s broader vision to bring globally trusted quality to the rapidly evolving demands of the country’s HORECA ecosystem.
According to Mr. Vikram Marwaha (JMD) DRRK Foods, “Our journey with Crown Basmati has earned global acclaim, and we’re now proud to bring that same excellence to India’s vibrant and fast-evolving HORECA market. With our world-class infrastructure, strong logistics, and unwavering commitment to quality, we’re ready to be the trusted partner for professional kitchens across India. This expansion isn’t just a business move, as it’s a reaffirmation of our legacy, a step towards deeper domestic engagement, and a response to the evolving needs of India’s culinary sector.”
As part of its larger vision, DRRK Foods aims to scale overall revenue from ₹1000+ crore in FY25 to ₹2500 crore by FY27. This growth will be powered by a new state-of-the-art processing facility in Madhya Pradesh and a reinforced presence in the B2B foodservice ecosystem, which has seen strong post-pandemic recovery and rising quality benchmarks.
Exporting over 80% of its premium rice to the Middle East, Africa, and Southeast Asia, and with growing footprints in the US, Europe, and Australia, DRRK Foods is one of India’s most respected rice exporters. Simultaneously, the company is strengthening its footprint across modern retail channels, including e-commerce and quick commerce, to ensure Crown rice is easily accessible to quality-conscious urban households across India.
