Cornitos, India’s leading snack brand, hosted a delightful evening at Taj Suraj Kund Resort & Spa to unveil the revamped CRUSTIES range, bringing together zest, creativity, and mindfulness under one roof. The event celebrated Cornitos’ latest innovation, showcasing exciting flavours like Korean Chilli, Fiery Peri Peri, Sour Cream & Onion, along with indulgent options like Classic Cheese Balls and Honey Chilli Potato Balls. Each taste promises a bold, crunchy experience, making CRUSTIES the perfect guilt-free snack for every occasion.
The evening began with the lighting of the lamp by Mr. Vikram Agarwal, Ms. Manisha Agarwal, and Mr. Shobhit Agarwal, followed by the grand unveiling of the revamped CRUSTIES, along with the screening of the Korean chili and Cheese balls film and key insights by the brand heads.
The new CRUSTIES range was introduced to the growing demand for healthier yet flavorful snacks. Cornitos revamped the product to offer trendy flavours while ensuring a baked, non-fried option for guilt-free indulgence. The idea behind revamping CRUSTIES stemmed from consumer feedback, where snack lovers expressed a desire for more adventurous flavors and a crunchier texture in a healthier format. With in-depth research by the R&D team and assessing gaps in the market, Cornitos, along with its quality experts, focused on developing a snack that balances health and taste while redrafting flavours to match current trends, resulting in Korean Chilli, Fiery Peri Peri, and Sour Cream & Onion — popular choices among consumers.
Adding to the uniqueness of CRUSTIES, each pack now features a comic strip on the back, bringing an extra layer of entertainment, and making snack time more enjoyable. CRUSTIES is a combination of bold flavors and superior corn-based recipe. It is more than just a snack; it is an invitation to an experience.
Speaking at the event, Vikram Agarwal, Managing Director, of Cornitos, said, “At Cornitos, our focus has always been on identifying evolving consumer preferences and adapting swiftly to meet those needs. The revamped CRUSTIES range is a strategic move towards expanding our healthier snack offerings while ensuring we maintain the bold flavours that our customers love. Innovation and agility remain at the core of our business, and with CRUSTIES, we aim to further strengthen our presence in the snacking category.”
Sharing insights about the inspiration behind CRUSTIES, Shobhit Agarwal, Director, Cornitos shared,“We wanted to create a snack that blended bold flavours with a healthier crunch — something that satisfies cravings while aligning with modern snacking trends. CRUSTIES is our way of offering a snack that is as exciting as it is wholesome.”
Manoj Singh, Head of Marketing at Cornitos, added, “This event is more than just a product launch; it’s about creating a space for networking with our associates in the industry and guests to experience our snacks firsthand. We wanted to build excitement around the revamped CRUSTIES and give our audience a taste of the bold new flavours we’ve crafted.”
Adding a unique and meaningful touch to the celebration, Cornitos collaborated with Mindful Escapes to host a Canvas Painting Activity, highlighting the importance of mental well-being and creative expression. Guests were provided with pre-drawn templates featuring Cornitos’ mascot, the Chimpanzee, and iconic products, inviting them to unleash their creativity while savoring the bold flavours of CRUSTIES.
The evening concluded with networking session, where guests mingled over their ideas. It was a night of flavor, art, and mindful relaxation, perfectly blending innovation with experiences that nourished both body and soul. Cornitos once again proved that snacking can be more than just a treat.
