Gowardhan, Go, Pride of Cows and Avvatar introduces products to meet evolving consumer preferences
Parag Milk Foods, one of India’s leading dairy FMCG companies, is proud to announce the expansion of its product portfolio, reinforcing its promise of innovation, quality, and nutrition. Parag Milk Foods enhances its products portfolio with high-protein, nutrient-rich products, catering to the growing demand for health-focused nutrition. This strategic investment underscores the company’s commitment to innovation and quality, reinforcing its position as a leading provider of premium dairy nutrition in the fast-growing India and global markets.
These new offerings cater to the growing demand for high-quality dairy and nutrition-based products across the company’s flagship brands:
● Gowardhan: Crunchy Chikki – made with 100% pure Gowardhan Ghee available in two flavours of Sesame and Peanut
● Go Yogurt – Goodness of Cow Milk with a wholesome blend of fruits & creamy indulgence
● Pride of Cows- Single-origin Dairy Brand
○ Low-Fat & High-Protein Paneer – 45 gm protein
○ Mint & Masala Buttermilk – A refreshing summer drink
○ Greek Yogurt- Fig & Honey, Blueberry, Pineapple and Mixed Berry with No added Sugar packed with 8g of protein
○ High-quality, farm-fresh Bocconcini – Fresh Mozzarella Balls for gourmet preparations of dishes
● Avvatar India Whey Protein: Chocolate and Coffee wafer High- Protein Bar snack for on-the-go fitness enthusiasts.
This strategic launch underscores Parag Milk Foods’ dedication to providing consumers with nutritious and innovative products that align with modern lifestyles. Parag Milk Foods continues to expand its offerings, delivering a diverse range of high-quality dairy and nutrition solutions.
Gowardhan, renowned for its traditional dairy expertise, expands its portfolio with Chikki, a beloved Indian sweet snack made with pure Gowardhan ghee, ensuring both nostalgic taste and wholesome goodness. It is available in two variants Sesame and Peanut, and priced at INR 10 for 25 gms each.
GO, renowned for its modern dairy products offerings, introduces a new range of fruit yogurt crafted to balance taste and nutrition, catering to consumers of all ages. The available flavours of Go Fruit Yogurt are Mango, Blueberry and Strawberry. It is priced at INR 25 for 80 gms.
Pride of Cows, renowned for its farm-to-home, single-origin dairy, introduces wholesome products made from 100% traceable milk produced directly at its Pride of Cows farm near Pune. The low-fat, high-protein Pride of Cows Paneer provides 45 grams of protein, helping consumers meet their daily protein requirements. It is priced at INR 235 for 200 gms. The Mint & Masala Buttermilk is priced at INR 60 for 250ml. Pride of Cows Greek Yogurt with flavours like Fig & honey, Mixberry, Blue berry, Pineapple – with Real Fruits is priced at INR 95 for 100g each. The Fresh Mozzarella Bocconcini Balls are priced at INR 400 for 200g.
Avvatar, one of the leading sports nutrition & whey protein brands, introduces protein bar with high protein and nutrients offering convenience and energy. The product range is priced at INR 60/piece for 40g and is available in chocolate and coffee wafer flavour.
Akshali Shah, Executive Director of Parag Milk Foods, stated, “With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforces our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition. With protein becoming a daily essential dietary need not just in India but globally, our offerings, including high-protein paneer, cheese, and yogurt, are designed to meet evolving nutritional requirements. As the market for protein-rich products expands rapidly, Parag Milk Foods is poised to lead this segment with innovative, traceable, and high-quality product offerings that support healthier lifestyles.
The introduction of these new offerings with purity, taste and nutrition strengthens the company’s position in the dairy, nutrition and wellness segments, ensuring that consumers have access to high-quality, innovative solutions that fit their modern lifestyles.
The route to market for Pride of Cows products will be Pride of Cows portal, app along with Quick commers and e commerce. The Gowardhan, GO and Avvatar products will be available in General stores, Modern Trade and on quick and e commerce.”
