The homegrown jamun-flavoured vodka strengthens its regional presence following its rollout across Delhi, Haryana and Uttar Pradesh; priced at ₹880 in Punjab, ₹700 in Chandigarh and ₹920 in Uttarakhand for a 750 ml bottle.
Chandigarh, 13th October 2026: Strengthening its presence across North India, The Adie Broswon Group has announced the launch of MOOOZ Sparkle Jamun Vodka in Punjab, Chandigarh and Uttarakhand. The expansion marks another significant step in the company’s strategy to widen the reach of its contemporary flavoured vodka portfolio and strengthen its presence across key markets in the region.
Following its introduction across Delhi, Haryana and Uttar Pradesh, MOOOZ Jamun is now expanding into three additional markets, building on the brand’s growing regional footprint. The launch reflects Adie Broswon’s continued focus on developing differentiated homegrown spirits that combine familiar Indian flavours with contemporary craftsmanship and evolving consumer preferences.
Inspired by one of India’s most distinctive native fruits, MOOOZ Sparkle Jamun Vodka brings the characteristic sweet-tart profile of jamun to the flavoured spirits category. With consumers increasingly exploring distinctive flavours and locally inspired drinking experiences, the brand offers a contemporary interpretation of a familiar Indian taste, combining nostalgic appeal with versatility across different serves and cocktails.
Developed under Adie Broswon’s MOOOZ portfolio, MOOOZ Sparkle Jamun Vodka is crafted from carefully selected rice sourced from Punjab using Extra Neutral Alcohol and demineralised water. Staying true to the brand’s grain-to-glass philosophy, every batch undergoes triple distillation followed by a proprietary Platinum, Gold and Diamond filtration process, resulting in a clean, smooth and versatile vodka.
Designed for contemporary social occasions, MOOOZ Jamun can be enjoyed over ice, paired with soda or tonic, or used as a base for fruit-forward cocktails, making it suitable for casual gatherings, celebrations and home entertaining.
The expansion across Punjab, Chandigarh and Uttarakhand further reinforces Adie Broswon’s strategy of building a portfolio of quality homegrown spirits rooted in Indian flavour inspiration. With its widening presence across North India, the company continues to focus on strengthening distribution and making its differentiated offerings accessible to consumers across important regional markets.
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across Punjab, Chandigarh and Uttarakhand. The 750 ml bottle is priced at ₹880 in Punjab, ₹700 in Chandigarh and ₹920 in Uttarakhand.
About The Adie Broswon Group
The Adie Broswon Group is a diversified Indian conglomerate with interests across sugar, brewing, distillation and renewable energy. Headquartered in Delhi NCR, the Group operates a fully integrated 170-acre agro-industrial complex in Kiri Afgana, Batala, comprising a sugar mill, three distilleries and a brewery, supported by over 6,000 professionals. Guided by its philosophy, “Victory in Every Field,” and built on the legacy of Late S. Hardeep Singh Chadha, the Group continues to scale under the leadership of Mrs. Jasdeep Kaur Chadha with a strong focus on operational excellence, quality, sustainability and responsible manufacturing.
