To help teenagers and young adults sustain their active lifestyles, Nestlé recently launched Milo Pro. With three times more protein than traditional Milo drinks, Milo Pro can be conveniently enjoyed on the go by those looking to fuel their passion for sports and adventure. Recently launched in Indonesia, Milo Pro will be rolled out across Southeast Asia next year.
“High-protein foods and beverages are growing in popularity around the world due to the benefits this essential nutrient provides,” said Serena Aboutboul, Senior Vice-President and Head of the Nutrition Business at Nestlé. “In Southeast Asia, 57% of teenagers are looking to include more protein-rich foods into their diets. At the same time, however, research shows that adolescents in Indonesia1 – as well as in many other parts of Asia – are not meeting their daily protein needs. To make it easier for young people to get the right amount of protein each day along with other important nutrients, we have launched Milo Pro in a convenient, ready-to-drink format, or an easy-to-mix powder.”
Protein helps young people grow quickly and develop. It builds and repairs body tissues and helps make important substances like enzymes, antibodies, and hormones that the body needs to function. Milo Pro is crafted to deliver the perfect balance of flavor and texture while ensuring high nutritional value.
As a brand, Milo is firmly rooted in promoting sports through grassroots activities. In keeping with this spirit, Nestlé is collaborating with key voices from sports and lifestyle to raise awareness and educate young people about the importance of protein in a fun and engaging way, leveraging the popularity of the Milo brand in Asia.
1 Eating behaviour of Indonesian adolescents: a systematic review of the literature – PubMed
