Avvatar India, the country’s first 100% vegetarian whey protein brand from Parag Milk Foods Ltd., has partnered with Rise and Fall, the reality series streaming on Amazon MX Player and airing on Sony Entertainment Television.
As part of the association, Avvatar India fulfilled a wish of its influencer Varun Yadav (popularly known as Laila) to meet his friend and contestant on the show, on his birthday. The brand came on board as sponsor to enable this reunion, aligning with its philosophy of strength, community, and #Bhaichara.
Nitin Kanodia, Business Head, Avvatar India, said: “Avvatar India stands for strength, endurance, and the power of community. Our collaboration with Rise and Fall reflects these values, as the show celebrates both individual performance and the bonds that inspire people to push harder. Making Varun’s reunion with his best friend possible through this partnership is a proud moment for us as we continue to champion the culture of fitness across India.”
With this collaboration, Avvatar India continues to build on its commitment to fitness enthusiasts through premium, scientifically formulated nutrition, while fostering motivation, brotherhood, and togetherness.
