Anmol Industries, one of India’s leading biscuit and bakery brands, has expanded its savoury snacking portfolio with the launch of Anmol Mini’s Kachori Masala and Anmol Mini’s Achari Masti. Inspired by the rich flavours of Indian street food and traditional pickles, the new bite-sized crackers offer a crunchy and flavourful snacking experience at an affordable price of ₹10.
Crafted for consumers seeking convenient, on-the-go snack options with authentic Indian flavours, the Mini Cracker range delivers the bold taste of Kachori Masala and the tangy zest of Achari Masti in a crisp, baked format. Their compact size makes them an ideal companion for tea time, travel, office breaks, school tiffins, and anytime snacking.
The new variants have been introduced to cater to the growing demand for savoury snacks that combine familiar regional flavours with the convenience of packaged foods. Available in a pocket-friendly pack priced at ₹10, the products are designed to make flavourful snacking accessible to consumers across all age groups.
The newly launched Anmol Mini’s Kachori Masala and Mini’s Achari Masti will be available across North India through the company’s extensive General Trade (GT) distribution network.
Commenting on the launch, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited, said: “Indian consumers have a strong affinity for traditional flavours, and we wanted to recreate those familiar taste experiences in a convenient baked snack format. With Mini’s Kachori Masala and Achari Masti, we are bringing together the crunch of baked crackers with the bold and exciting flavours that people love. At an affordable price point of ₹10, we believe these products will become a preferred everyday snack for consumers across the country.”
The launch is part of Anmol Industries’ ongoing strategy to strengthen its presence in the savoury snacks segment while continuously innovating to meet evolving consumer preferences. The company has consistently expanded its portfolio with products that balance taste, quality, affordability and convenience.
With the introduction of Mini’s Kachori Masala and Achari Masti, Anmol Industries further reinforces its commitment to offering innovative snacking options inspired by Indian tastes while ensuring they remain accessible to consumers across urban and rural markets.
