Bisleri International, India’s leading packaged drinking water brand, has announced its limited-edition bottles inspired by Cocktail 2. The limited-edition bottles will feature the film’s star-studded lead cast, Shahid Kapoor, Kriti Sanon and Rashmika Mandanna, and are now available across key markets including Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan and Ahmedabad in 250 ml, 500 ml and 1-litre packs.
Timed with the release of Cocktail 2, the collaboration taps into the nostalgia and anticipation surrounding one of Bollywood’s most recognisable film franchises. With the sequel already generating significant buzz across social media and fan communities, Bisleri brings the excitement closer to consumers through limited-edition packs that celebrate entertainment, culture and shared experiences.
Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “With its strong pop-culture appeal, Cocktail continues to hold a special place in the minds of audiences. As Cocktail 2 brings together a stellar cast and generates significant excitement among fans, it is poised to become one of the most talked-about entertainment events of the year. Bisleri’s association with the film aligns with our strategy of partnering with high-impact entertainment properties that drive engagement and cultural relevance, allowing us to be part of a moment that is already creating considerable buzz across audiences and platforms.”
The limited-edition Cocktail 2 bottles will be available across general and modern trade outlets in Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan and Ahmedabad. As part of the activation, four specially branded Bisleri trucks will travel across Mumbai, creating high-impact visibility for the collaboration and building excitement around the film’s release. The campaign will also be amplified through branded retail visibility and digital engagement, extending the association beyond theatres and bringing it closer to consumers.
