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June 20, 2024
Food Beverages Processing | India no 1 Food Processing Magazine

Tic Tac Unveils Limited Edition Mango Flavour: A Tribute To The King Of Fruits

Mango flavoured Tic Tac to ride the seasonal wave of the Indian Mango season –

Are you looking to savour the spirit of summer? Then, Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has the perfect summer surprise for you. The brand has launched a limited-edition Mango flavoured Tic Tac which will be available across urban markets in India.

Indians look forward to the summer season because of the arrival of the king of fruits – Mango, and it forms an intrinsic part of our country’s culture. The juicy flavour of a ripe mango is always a treat, and the launch of this new Tic Tac flavour is an added indulgence for all consumers who love the fruit and want to experience its rich, fruity taste in a convenient, on-the-go pack. Unlike other mints in the Tic Tac portfolio, this new variant will give the tastebud of consumers the real mango taste not just in flavour but also in the packaging colours – a bright yellow, refreshing mint.

Tic Tac’s study on consumer preferences identified mango as one of the favourite flavour, among Indian confectionery lovers. This new mango Tic Tac perfectly aligns with the brand’s commitment to placing consumers at the heart of everything, ensuring their preferences and demands translate perfectly into its product innovations.

Mr. Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, said, “All our product innovations at Ferrero India, focus on catering to local consumer preferences to give them products better than what they expect. By offering this seasonal tropical flavour, Tic Tac not only wants to celebrate the summer season in India but also wants to give its customers a chance to experience the perfect mangolicious refreshment.”

Reaching shelves exclusively in urban markets across India, the new Mango Tic Tac comes in two packs priced at INR 15 (9.7g) and INR 20 (13g). respectively. This launch is expected to fuel growth further for the brand and solidify Tic Tac’s position as one of the leading players in the Indian confectionery market.

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