NewsMTR Goes Beyond a Campaign, Turning Karnataka’s Love for Sambar Into a Cultural MovementFood Beverages ProcessingJuly 17, 2026July 17, 2026 by Food Beverages ProcessingJuly 17, 2026July 17, 20260 From the Sambar Anthem to a new TVC, the campaign brings together community voices, music and storytelling MTR Foods, one of Karnataka’s most iconic food...