In an insightful interview Mr. Pankaj Shah, Director of SAYPAN, provides a glimpse into the company’s decade-long expertise in product and packaging design, art installations, and workplace branding. He outlines SAYPAN’s research-based approach to design, focusing on understanding end users and creating bespoke luxury packaging. Shah discusses the evolution of the packaging market in India, highlighting trends towards sustainability and brand storytelling. He explains how SAYPAN tailors solutions to meet each client’s unique needs by analyzing market positioning. Looking forward, Shah envisions SAYPAN leading in innovation by integrating technology to enhance user experiences and design functionality.
Can you provide a brief overview of SAYPAN and its core services?
SAYPAN is a seasoned design company with a decade-long presence in the design domain. Our expertise spans across product and packaging design, art installation projects, and workplace branding that seamlessly blends interior design and branding. We have established a significant portfolio, particularly in the food and snacks domain, delivering innovative and visually compelling designs that resonate with our clients and their audiences.
What is the guiding philosophy behind SAYPAN, and how does it influence your approach to packaging and branding design?
Our guiding philosophy is rooted in a research-based approach. At SAYPAN, we meticulously analyze the end users and buyer profiles for each project. This understanding informs our decisions on color schemes, font selection, and layout designs. For brands aiming to enter the luxury segment, our strategy becomes even more nuanced. We tailor our approach based on the brand, product user, and product demographics to create a unique and memorable packaging design. This includes developing new key lines for boxes, pouches, and other packaging formats that suit the product’s identity and appeal to its target market.
How has the packaging design market evolved in recent years, and what key trends are you observing?
The packaging design market in India has undergone significant evolution, reaching a mature stage, especially in the premium and luxury product segments. Packaging is no longer just about protection; it’s about creating an experience for the buyer. We are seeing an increased use of various mediums and materials to enhance the aesthetic appeal of packaging. Traditional methods are being complemented with innovative approaches that focus on sustainability, user experience, and brand storytelling. This trend is particularly prominent in the premium and luxury markets, where packaging serves as a key differentiator and a means of building a deeper connection with consumers.
How does Saypan customize its design solutions to address and fulfill the unique requirements of each client?
At Saypan, our focus has transcended beyond mere design; our aim is to create immersive experiences through our design solutions. Every brand has its own vision, and our team at Saypan Communications stands firmly behind them to fully understand their short-term and long-term goals. Whether it’s specific packaging, experience designs through art installations, or workplace branding, we tailor our approach to meet these unique objectives.
We delve deep into the brand’s core using the four Ps—product, price, place, and promotion—to gain a comprehensive understanding of the brand’s market positioning. This thorough analysis enables us to craft designs that not only align with the brand’s vision but also enhance its market presence. Post-production, we rigorously study the results of our efforts to continuously refine and improve our strategies for future projects, ensuring enhanced outcomes and sustained success for our clients.
How do you see Saypan evolving in the next five years in terms of innovation and market presence?
At Saypan, we are dedicated to leveraging technology to enhance the experiences of both customers and consumers. Our focus is on creating product designs that make human life easier by integrating technology and design thinking. Professional designers at Saypan follow a methodical process for innovation, which may not always be apparent to the general public. However, creativity and innovation are inherent qualities in everyone, and our goal is to harness these traits to benefit our clients and their end-users.
In the next five years, we aim to evolve by continuously exploring how we can make life easier for people. This includes developing products and solutions that allow tasks to be completed faster, with less time, and reduced human effort or physical stress. We believe that by addressing individual needs and convenience, we can create designs that have a broader appeal and utility.
Our commitment to innovation will drive us to explore new technologies and methodologies, ensuring that we remain at the forefront of the design industry. We envision Saypan becoming a leader in creating not just aesthetically pleasing designs but also highly functional and user-centric solutions that resonate with both our clients and their consumers.
