Bisleri International, India’s leading packaged drinking water brand, has announced its latest limited-edition pack association with Bethlehem Kudumba Unit, bringing the excitement of one of the most anticipated Malayalam film releases closer to consumers across Kerala. As part of the collaboration, Bisleri will introduce special-edition bottles featuring the film’s lead actors, Nivin Pauly and Mamitha Baiju, across its 500 ml and 1 Litre packs in Kerala.
Timed with the film’s theatrical release, the collaboration celebrates the strong cultural influence of Malayalam cinema while extending the excitement around Bethlehem Kudumba Unit into everyday consumer experiences. By bringing the film’s distinctive identity to Bisleri bottles, the association creates a distinctive touchpoint for movie enthusiasts while strengthening the brand’s regional connection.
Commenting on the launch, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “Kerala has a deeply engaged audience for cinema, with Malayalam films playing an important role in shaping conversations, culture and everyday entertainment. At Bisleri, our regional strategy is centred on building meaningful consumer affinity by aligning with properties that have a strong cultural resonance in their markets. Our association with Bethlehem Kudumba Unit brings together the excitement around a highly anticipated Onam release.”
The limited-edition Bethlehem Kudumba Unit bottles will be available across general and modern trade outlets in Kerala in 500 ml and 1 Litre packs.
