With growing awareness around sustainable agriculture, clean-label foods, and ingredient transparency, Two Brothers Organic Farms has established itself as a leading force in India’s regenerative food movement. From reviving heirloom grains and wood-pressed oils to building a global network of regenerative farmers, the company is redefining how food is grown, processed, and consumed. In an exclusive interaction with Food & Beverages Processing Magazine, Satyajit Hange, Co-founder & Farmer, Two Brothers Organic Farms, shares the brand’s inspiring journey, its commitment to soil-first farming, product authenticity, transparency, sustainability, and the vision of building a regenerative food ecosystem for the future.
Two Brothers Organic Farms has built a strong reputation in the regenerative and clean food space. Could you take us through the company’s journey, key milestones, and the vision behind the brand?
Two Brothers Organic Farms began when my brother Ajinkya and I left our corporate careers and returned to our ancestral farm – Bhodani in Maharashtra. What started as a personal effort to restore soil health soon evolved into a larger mission, to rebuild trust in the food system and demonstrate that farming can be both regenerative and economically viable.
Over the years, we have grown from a single farm to a network of thousands of farmers, serving consumers in over 65 countries. Along the way, we have helped bring traditional Indian staples such as heirloom grains like A2 Cultured Ghee, Khapli atta, wood-pressed oils, and naturally processed jaggery back into mainstream conversations around nutrition and wellness.
A key milestone for us has been proving that consumers are willing to support products that prioritize transparency, traceability, and responsible farming. Our vision is to create a food ecosystem where healthy soil, farmer prosperity, and consumer well-being are interconnected. We believe the future of food lies not in producing more, but in producing better.
From ghee, oils, atta, spices, jaggery, and grains to wellness products, your portfolio is highly diversified. How do you maintain consistency, quality, and authenticity across such a broad range of products?
As the food industry scales, consistency often becomes a challenge. We address this by standardizing processes at the source rather than at the end of the supply chain. Every product category follows the same principles, regenerative cultivation, traditional processing methods, and end-to-end traceability.
Whether it’s stone-ground atta or wood-pressed oils, our focus is on preserving the ingredient’s natural nutritional profile. We further strengthen consumer trust through rigorous testing and certifications, including our recent Glyphosate Residue Free certification from The Detox Project which is a US based global certification body, it reflects our commitment to producing clean, responsibly grown food. This farm-to-fork approach allows us to maintain quality, authenticity, and transparency across a diverse portfolio.
Regenerative agriculture is central to your philosophy. How does this farming approach create value for farmers, consumers, and the environment while ensuring long-term sustainability?
At its core, regenerative agriculture is about giving back more to the land than we take from it. For decades, agriculture has focused on extracting from the soil to maximize production. We chose a different path, one that treats soil as a living ecosystem. When the soil thrives, everything else follows: healthier crops, healthier animals, healthier people, and healthier communities.
For farmers, regenerative agriculture reduces dependence on expensive external inputs and helps build more resilient farms. For consumers, it provides access to food grown in living, biologically active soils rather than depleted land. For the environment, it improves biodiversity, enhances water retention, and helps restore natural ecosystems. We believe regenerative agriculture is not just a farming method; it is a long-term commitment to leaving the land healthier for the next generation than we found it.
Traceability and transparency have become important factors in consumer purchasing decisions. How does Two Brothers Organic Farms build trust and educate consumers about the origin and quality of its products?
We are seeing consumers move beyond simply looking for a ‘clean’ label. They increasingly want to know where their food comes from, who grew it, and how it was processed.
Our approach is to make the food journey visible. Today, nearly 20% of our portfolio is fully traceable to its source, allowing consumers to connect directly with the farms and farmers behind their food, and our goal is to eventually make 100% of our portfolio traceable. To support this, we have a dedicated team of 25 Farmer Relationship Managers who work closely with our farming partners, helping maintain quality standards, ensure adherence to regenerative practices, and strengthen transparency across the supply chain.
Through farmer stories, educational content, and traceability initiatives, we help consumers understand the connection between soil health, farming practices, and food quality. We believe the future of food lies not just in clean ingredients, but in creating a transparent ecosystem where consumers can confidently know the origin and journey of what they consume.
The company now works with thousands of farmers and serves customers across more than 60 countries. What have been the key drivers behind your domestic and international growth?
Our growth has been driven by three key factors: increasing awareness around food quality, rising demand for traceable and minimally processed products, and a growing global interest in traditional Indian foods.
Products such as heirloom grains like A2 Cultured Ghee, Khapli atta, wood-pressed oils, and naturally processed jaggery are finding relevance well beyond India as consumers increasingly seek foods that are traditionally made and minimally processed. There is a growing appreciation, both in India and overseas, for time-tested Indian food traditions and processing methods that prioritize quality over industrial efficiency. This shift has helped create demand for products rooted in authenticity and traditional wisdom.
At the same time, our direct relationship with consumers has enabled us to scale while staying closely connected to evolving preferences and building trust over time.
Sustainability is increasingly shaping the future of the food industry. What initiatives has Two Brothers Organic Farms implemented to promote responsible farming, resource conservation, and environmentally conscious operations?
Sustainability is embedded in our operating model rather than treated as a separate initiative. At the farm level, we practice regenerative agriculture that improves soil fertility, supports biodiversity, and enhances water retention. We do not use chemical fertilizers or synthetic pesticides, instead we use traditional, farm-made inputs such as Panchgavya and Dashparni, which help nourish crops while protecting soil and water ecosystems.
A key principle on our farms is that nothing should go to waste. Crop residue, cattle-based inputs, and other farm by-products are reused within the ecosystem, creating a circular model that minimizes waste and reduces dependence on external inputs. Equally important is farmer sustainability. A food system cannot be truly sustainable unless farming remains economically viable. Our efforts therefore focus on creating long-term value for both the environment and the farming communities that produce our food.
As consumer demand shifts toward clean-label, nutrient-dense, and minimally processed foods, what emerging trends are you observing, and how are they influencing your product development strategy?
One of the biggest shifts we are seeing is that consumers are becoming more interested in food provenance than ever before. They are asking not only what is in their food, but also how it was grown and processed. There is also renewed interest in traditional ingredients, healthy fats, heirloom grains, and minimally processed staples. Our product strategy is shaped by these trends, we focus on reviving nutrient-rich foods rooted in India’s agricultural heritage while making them relevant for today’s consumer.
Following your recent funding and expansion efforts, what are your key priorities for the future, and how do you see the regenerative food movement evolving in the coming years?
Our immediate priorities are expanding our manufacturing capabilities, onboarding more farmers into the regenerative agriculture ecosystem, and strengthening our presence in international markets. The recent funding will help us scale these efforts while staying committed to our soil-first philosophy and maintaining the quality and transparency that consumers expect from us.
Looking ahead, I believe regenerative food will move from a niche category to a mainstream expectation. Consumers are increasingly connecting food quality with soil health, environmental impact, and farmer livelihoods. As this awareness grows, the industry will place greater emphasis on transparency, traceability, and measurable impact, reshaping the future of food.
