The Italian branding and design agency Gentlebrand announces its participation in Packaging Première 2026. This globally recognized event is a benchmark for the luxury packaging sectors in the beverage and cosmetics industries. The trade fair offers designers, brands, and creative professionals the opportunity to inspire one another and shape the future of this sector.
“Gentlebrand will make a lasting impression at its first appearance at Packaging Première. We will be presenting our award-winning design collections, such as our AVANCE perfume collection, the ROSAE bioPET bottles, and the highly sensory cans of the B-ALPHA energy drinks, whose look and feel mimics reptile skin. Our experts are looking forward to discussing the background of these special designs and upcoming projects at our trade fair debut,” explains Andrea Rizzardi, Director of Gentlebrand.
The following will be presented at the trade fair…
AVANCE: a perfume collection inspired by chess pieces, combining strength and passion
Visitors to the Gentlebrand booth at Packaging Première will discover AVANCE; a distinctive perfume collection inspired by a unique chessboard. AVANCE received the Platinum Award in the “Expert Conception” category at the Pentawards 2025 and is a finalist for the Packaging Première Avant Garde Award in the “Design” category. Each bottle tells a story, where every move reveals power and seduction.
AVANCE is an exclusive range of twelve unique, limited-edition fragrances, meticulously composed to reflect the fascinating duality of humankind in an elegant interplay of light and shadow. AVANCE offers visitors a sensory experience that blends strategy with beauty, transforming each fragrance into a winning move.
ROSAE: a wine bottle made from BioPET that looks like a glass bottle; sustainability and elegance
Visitors to Packaging Première can experience ROSAE’s truly revolutionary design. This 750ml wine bottle made from 100% BioPET (50g) is an outstanding example of responsible packaging. The CO₂ footprint of this lightweight and durable alternative is lower than that of a traditional glass bottle.
Its innovative material ensures a stable bottle that is also more energy-efficient to manufacture and transport. Inspiredby the timeless beauty of a rose garden, the design of ROSAE conveys the freshness of a rose through the bottle’s soft, flowing curves. ROSAE received the Silver Award at the Pentawards 2025 and represents a step forward in the development of sustainable packaging. The design proves that environmentally conscious choices in Gentlebrand’s premium wine bottles don’t have to compromise on elegance or functionality.
B-ALPHA: the distinctive energy drink to unleash inner energy
Visitors will also have the opportunity to see Gentlebrand’s high-performance cans of B-ALPHA energy drinks. This design, which won the iF DESIGN AWARD 2026, eschews the industry’s typical neon colors and takes a premium sensory approach. The surface texture of these cans, which mimics reptile skin, and the striking reptile eyes, symbolizing awakening Alpha energy, were created using embossed screen printing on black soft polypropylene. The contrast between matte black and metallic gold transforms the packaging into a symbol of energy and power.
This project redefines what energy drinks can be and shows how design can be transformed into tangible energy.
With a strategic and design-oriented approach focused on responsible innovation, Gentlebrand transforms packaging into a powerful brand identity tool capable of conveying values, aesthetics and personality through distinctive and tangible solutions.
“ Gentlebrand’s trade fair appearance at Packaging Première 2026 marks an important milestone for the agency and confirms our role as a strategic partner for companies that want to stand out with packaging designs that combine aesthetics, innovation, and sustainability. We look forward to welcoming you in Milan at booth A22 to shape the next chapter of luxury packaging together,” concluded Andrea Rizzardi.
To reserve your free ticket for the trade fair, follow the link. Click here .
Visit the packaging design experts from Gentlebrand at booth A22 at Packaging Première 2026, which takes place from May 19th to 21st at the Allianz MiCo convention center in Milan.
