CCL Products (India) Ltd., one of India’s leading coffee manufacturers, today announced the launch of Percol, an iconic UK-based premium coffee brand, now making its India debut following CCL’s acquisition in 2023. Prior to acquisition, Percol’s Instant coffee blends for the UK market were developed by CCL Products (India) Limited and when the brand was offered for sale in the UK, CCL doubled down on this strategic opportunity of acquiring a brand they had been deeply associated with, understood well and recognized its core value proposition. Driven by a vision of taking the brand global, CCL acquired Percol and has now launched the brand in the Indian market. This strategic launch aims to elevate the at-home coffee experience for India’s growing tribe of coffee connoisseurs, combining premium taste with sustainability and heritage.
Founded in 1987 by Brian Chapman, Percol was the first coffee brand in the UK to earn Fairtrade certification. Built on three core values — exceptional quality, ethical sourcing, and sustainable practices — Percol has remained a favourite among conscious consumers for over three decades. Its entry into India comes at a time when urban professionals and coffee enthusiasts are increasingly valuing provenance, quality, and thoughtful packaging.
The launch introduces three carefully curated freeze-dried instant coffees — Intenzo, Da Essenza, and Espresso Noir — each crafted with beans sourced from Colombia, Vietnam, and other renowned coffee-growing regions. Housed in elegant 100g jars, each blend delivers a rich, distinctive flavour designed for those who appreciate the complexity and nuances of great coffee.
“The Indian coffee landscape is evolving rapidly, with consumers increasingly seeking sophisticated flavours and meaningful brand experiences,” said Praveen Jaipuriar, CEO, CCL Products (India) Ltd. “Percol represents not just premium coffee, but a philosophy that resonates with today’s nuanced consumer, who is particular about the sophistication, depth and the value of the products they consume”.
In line with its sustainability-first ethos, Percol’s coffees are housed in premium, plastic-free packaging. Each product comes in a reusable glass jar sealed with a metal cap, encased in an elegant outer box featuring a vignette logo, embossing, and spot-UV effects on a matte background.
Percol’s premium instant coffees are now available on major e-commerce platforms and in select supermarkets across India, with an initial focus on Tier-1 cities in North and West India. The launch reinforces CCL’s ongoing commitment to premiumising the Indian coffee experience and bringing global coffee heritage to local shelves.
