In an exclusive interaction, Mr. Abhishek Negi, Co-founder of Eggoz, discusses their journey as India’s pioneering egg-focused consumer brand. Founded by IIT KGP alumni Abhishek Negi, Aditya Singh, and Uttam Kumar, Eggoz aims to revolutionize the egg production industry by standardizing eggs and supporting Indian farmers. The brand stands out with its mission to deliver farm-fresh, odourless eggs that pass rigorous safety checks, and its commitment to being the “Amul of eggs” in India. With a focus on innovation, sustainability, and customer-centric values, Eggoz has achieved remarkable growth, scaling its daily egg production from 50 in 2020 to 380,000 across eight cities. Join us as Mr. Negi shares insights on Eggoz’s product range, industry trends, ethical practices, sustainable packaging, and future expansion plans.
Could you provide an overview of Eggoz, including its mission and core values? What has been the key to its rapid rise in the egg production industry?
Eggoz, founded by IIT KGP alumni Abhishek Negi, Aditya Singh, and Uttam Kumar, aims to standardize eggs and support Indian farmers. They implement technology at every stage of the supply chain, delivering farm-fresh, odourless eggs that pass 11 safety checks. Their mission is to set the gold standard for eggs and continuously innovate to enhance the egg experience for consumers in India.
The company is committed to becoming the “Amul of eggs” in India, driven by a clear purpose and core values. These values include a focus on being purpose-driven, putting customers first, pioneering innovative practices, and prioritizing sustainability. Furthermore, their dedication to consistent quality, innovation, and farmer empowerment has led to impressive growth, with daily egg production increasing from 50 eggs in 2020 to 380,000 eggs across eight cities.
Eggoz has established itself as a trailblazer in the egg production sector. Could you detail the range of products you offer and what sets them apart from conventional egg products in the market?
Eggoz is a leading player in the egg production sector, offering a range of products that set them apart from conventional egg products. The company offers white, brown, free-range, and fortified nutra eggs, each with unique nutritional benefits. White eggs are 100% herbal hen-fed, while brown eggs are country-grown, rich in omega-3 and golden orange yolks. Free-range eggs come from hens roaming freely, while fortified nutra eggs are enhanced with omega-3 fatty acids and vitamins. Eggoz also caters to the growing demand for healthy, ready-to-eat snacks, such as Anda Bhurji Momos, egg nuggets, and egg burger patties. All these snacks are made with whole eggs and are free from artificial fillers.
What are the current trends in the food processing industry that are impacting egg production and consumption? How is Eggoz adapting to or capitalizing on these trends?
The Industrial Revolution significantly influenced food production and consumption, with mechanization in the 18th and 19th centuries transforming consumption of grains and vegetables. In the 21st century, food industry trends impact eggs, including supply chain adaptability, digitalization of food, and consumer empowerment.
Eggoz, is a vertically integrated farm-to-plate brand, which uses IoT to optimize resources and increase distribution avenues. Aimed to become the gold standard for eggs, Eggoz uses AI-driven prediction models to minimize loss and damages while maximizing resource output. Also, the brand is consumer-centric, offering an expanding portfolio, multiple distribution channels, and dedicated customer service teams. CXM tools are deployed to connect consumers across various social platforms.
Eggoz is known for its commitment to ethical and sustainable practices in egg production. Can you elaborate on the specific measures you have implemented to ensure the well-being of your hens and the environmental impact of your operations?
The entire team at Eggoz is committed to ensuring the health of its hens through a focus on quality feed, avoiding the use of steroids and antibiotics, and promoting hygiene and regular veterinary visits. We also use AI to optimize machine and resource utilization, reducing wastage and emissions. Our farms emit 30% less greenhouse gasses than average dairy farms and empower farmers by providing access to technology and economic support. This approach aims to create healthier eggs and happy hens.
Sustainable packaging is an important aspect of your brand. Could you discuss the innovative packaging solutions you have introduced and how they align with your environmental ethos?
Our packaging uses eco-friendly materials that are recyclable and biodegradable, which helps reduce waste. We’ve minimized plastic use and included recycled content to lower our environmental impact. Additionally, our packaging is designed to be efficient, with minimal excess to cut down on transportation emissions.
Eggoz has recently achieved significant milestones, including crossing INR 100 Cr in net annual recurring revenue and launching the “Anda Ho to Aisa” campaign. How do these achievements impact your strategic goals, and what are your plans for future growth and expansion?
Eggoz’s recent achievements, such as crossing INR 100 Cr in net annual recurring revenue and launching the “Anda Ho to Aisa” campaign, have significantly boosted our strategic goals. These milestones validate our approach and inspire further innovation. They provide proof of concept for our strategies and valuable insights as the first egg brand to reach such heights.
With the egg industry in India valued at $12 billion and growing at 15% CAGR, we aim to disrupt the market and become a ₹1000 crore brand within three years. Our plans include expanding to major tier 1 and tier 2 cities, both online and offline, and revolutionizing consumer experiences. We aspire to be the “Amul for Eggs,” setting new standards in quality and consumption.
