Bail Kolhu, the respected name synonymous with purity and quality in the edible oil industry, has set a new benchmark with the #ChunoSahi campaign. The innovative campaign has captivated audiences across the nation, distinguishing itself with a resonant narrative and outshining other election-related campaigns with its extraordinary reach and impact.
In a landscape crowded with election-related campaigns, #ChunoSahi stands out as unique. The leading FMCG company is proud to be the only brand to introduce an initiative focused on making informed voting choices rather than simply voting, setting a new standard in consumer engagement and civic awareness.
The campaign’s digital footprint is nothing short of remarkable. Across all platforms, the campaign amassed over 48 million views, 558,038 likes, 28,909 shares, and 10,651 comments. These impressive numbers highlight the campaign’s widespread appeal and its effectiveness, both in the kitchen and at the ballot box. The campaign was also released on national TV and radio channels.
The creative force behind the #ChunoSahi campaign is Leads Brand Connect. The full-service creative brand marketing agency ideated and executed the three different ad films for the initiative.
The impactful campaign, which intricately weaves humour and societal responsibility, has transcended the boundaries of traditional advertising. It has sparked a significant dialogue about the importance of making informed decisions, not only as consumers but also as responsible citizens. This pioneering approach has not only differentiated BL Agro from other brands but also cemented its position as a leader in both the FMCG sector and social advocacy.
Ashish Khandelwal, MD of BL Agro, expressed his pride in the campaign’s achievements: “At BL Agro, we have always believed in fostering a society where citizens are actively engaged in shaping their future. The #ChunoSahi campaign reflects our commitment to authenticity and responsibility. It is heartening to see how this initiative has inspired people to think critically about their choices and take actions that are informed and not rote. We are proud to be the only FMCG company to have launched such a concept during this crucial election period.”
Richa Khandelwal, Managing Director of Leads Brand Connect, shared her thoughts on the campaign’s success: “The impact of #ChunoSahi has been phenomenal. Our goal was to create a narrative that resonates deeply with the audience, urging them to reflect on their choices. We are thrilled with the positive reception and the thoughts and conversations it has generated. The campaign once again proves that there is driving power in creative storytelling to bring about social change.”
The resounding success of #ChunoSahi highlights the influence of innovative storytelling and its ability to fuel meaningful engagement. As Bail Kolhu continues to push the boundaries of marketing, it remains committed to delivering impactful movements that foster positive change.
