Beyond Snack, one of India’s rapidly growing premium banana chips brands, has expanded its product portfolio with the launch of Beyond Snack ZERO and Beyond Snack VIBE, introducing two new offerings aimed at meeting evolving consumer preferences while strengthening its position in the premium snacking market.
Beyond Snack ZERO has been developed with a focus on clean-label ingredients. Created over four months, the range is made without palm oil, preservatives, added colours, or refined sugar, while retaining the brand’s signature taste and crunch. Available in Original Style, Peri Peri, and Salt & Black Pepper variants, the products are offered in 50g packs through quick-commerce platforms including Blinkit, Zepto and Swiggy Instamart, as well as premium retail outlets across major cities such as Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai and Pune.
The company has also introduced Beyond Snack VIBE, featuring a distinctive vertical-cut banana chip designed for sharing and social snacking occasions. The inaugural Masala Mingle flavour combines a new chip format with a flavour profile tailored for consumers seeking a differentiated snacking experience. VIBE is available through quick-commerce platforms, modern trade and retail outlets in metro cities in 50g and 100g pack sizes.
Commenting on the launches, Manas Madhu, Founder and CEO of Beyond Snack, said that the company remains committed to its core expertise in banana chips. He noted that every new product is designed to deliver the taste, texture and quality consumers associate with the brand while providing fresh reasons for them to choose Beyond Snack.
The new launches support Beyond Snack’s broader growth strategy following revenue of ₹74 crore in the previous financial year. The company is now targeting ₹200 crore in annual recurring revenue, backed by continued investments in product innovation, manufacturing capabilities and distribution expansion.
Founded in 2020, Beyond Snack works with more than 200 farmers across Kerala through an integrated farm-to-pack supply chain. The brand has expanded its presence across quick commerce, modern trade, general trade and international markets, bringing Kerala’s iconic Nendran banana chips to consumers in India and overseas.
