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The Art Of Brewing, Reinvented: The Magic Of Automated Systems

The global automated brewing system market size is expected to expand from US$ 1,152.2 million in 2023 to US$ 1,609.7 million by 2033, with overall sales rising at 3.4% CAGR throughout the forecast period (2023 to 2033). Rising demand for beer across the world and growing penetration of automation across breweries are a few key factors driving demand for automated brewing systems.

In recent years, there has been a growing interest in automated brewing systems for beer and other alcoholic beverages. These systems can offer various benefits, including increased efficiency and consistency. Automated brewing systems can help brewers save time and money while ensuring that their products are of consistent quality. In addition, these systems offer the ability to customize recipes, which can be a significant selling point for craft breweries and other producers of specialty beers. Automatic brewing systems take a lot of labour out of brewing. They perform multiple tasks, such as mashing, boiling, fermenting, and conditioning beer, all at the same time without any human intervention.

The future of automated brewing systems looks promising, with continued growth expected in both the commercial and home brewing markets. This growth will likely be driven by the surging popularity of craft beer, as well as the increasing availability of high-quality automated brewing systems.

Similarly, the presence of various breweries and microbreweries along with the increasing adoption of automation across these facilities will boost sales of automated brewing systems. Innovations in automatic brewing technology and reduction in product prices are also expected to aid in the expansion of the global market. Leading manufacturers are increasingly focusing on developing sophisticated brewing systems with temperature control and programmable settings that allow users to customize their brews.

Another key factor that is expected to support the growth of the global market during the assessment period is the increasing sales through online shopping platforms. With the rising penetration of the internet, more and more companies are putting their brewing equipment on online shopping platforms to reach a wider audience.

The internet has changed the way that people shop for products and services. In the past, people would go to brick-and-mortar stores to make their purchases. However, today, more and more people are turning to online sales channels to make their purchases. This shift in shopping habits is having a significant impact on automated brewing system sales.

Future Market Insights says, one of the biggest impacts that online sales channels have had on sales is the ability to reach a wider audience. With an online store, businesses can sell their products to people all over the world. This gives businesses a much larger potential customer base than they would have if they were only selling through brick-and-mortar stores.

Market-o-Nomics – Highlighting the Key Trends

A wide range of influential factors has been identified that are expected to spur growth in the global automated brewing system market during the projection period (2023 to 2033). Besides the proliferating aspects prevailing in the market, the analysts at Future Market Insights have also analysed the restraining elements, lucrative opportunities, and upcoming threats that can influence automated brewing system sales.

The drivers, restraints, opportunities, and threats identified are as follows:

DRIVERS

Increasing consumption of craft beer globally driving the global automated brewing system market forward.

The rising establishment of breweries across the world is expected to boost sales of automated brewing systems.

Growing interest in home brewing will elevate the demand for automated brewing systems over the next ten years.

RESTRAINTS

The high cost of fully automatic brewing systems as compared to manual ones is restraining the growth in the market.

The rising cost of power and energy is also discouraging end users from adopting automated brewing equipment.

OPPORTUNITIES

Increasing penetration of automation across breweries along with a growing focus on reducing labor requirements and improving overall productivity will create lucrative growth prospects for the automatic brewing system industry.

Advancements in automated brewing systems and reductions in product prices will elevate demand.

THREATS

The rising popularity of non-alcoholic and functional beverages as a result of shifting customer tastes towards healthy drinks is expected to limit the growth of the global market.

Growing concerns regarding alcohol addiction are likely to limit market expansion during the forecast period.

Country-wise Insights

Why is Demand for Automated Brewing Systems Rising in the USA?

Currently, the USA holds around 34.7% share of the global automatic brewing systems market and it is expected to expand at a significant pace during the next ten years. The increasing popularity of craft beer, the rising development of microbreweries, and the high presence of leading manufacturers are a few of the key factors driving the demand for automated brewing systems in the country.

As the craft beer industry continues to accelerate in North America, so too does the market for automated brewing systems. This includes both small-scale brewing systems for home and hobbyists, as well as larger commercial setups for professional brewers. The demand for such equipment is being driven by the surging development of breweries in the USA and the growing penetration of automation in these beer production setups.

There has been a substantial rise in terms of breweries across the USA during the last few decades and this trend is expected to further escalate during the next ten years as the demand for beer products continues to increase. As per the World Population Review, currently, there are over 8,000 breweries in the United States and most of these breweries are increasingly installing automated brewing systems to improve their productivity. This will continue to elevate the demand for automated brewing systems in the USA market.

Why is China Emerging as a High-Potential Hub for Automated Brewing System Manufacturers?

According to Future Market Insights, the automated brewing system market in China is expected to surge at a robust CAGR of 5.8% during the forecast period (2023 to 2033). This can be attributed to the rising consumption of beer, the easy availability of automatic brewing systems at lower prices, and the growing trend of home brewing.

China is the most populous country in the world with over 1.3 billion people. It is also the leading consumer of beer products. For instance, according to the World Population Review, with total beer consumption of 9,533,441 gallons in 2020, China was the leading consumer of beer globally. In order to meet the growing end-user demand for beer as well as to improve product quality, beer manufacturing companies are employing automated brewing systems in their facilities. As a result, China is emerging as a high-potential market for automated brewing system manufacturers.

Similarly, Chinese consumers are increasingly seeking out premium products. In 2016, premiumization was the second most important trend affecting the global beer market, according to Mintel. This means that there is increasing demand for higher-quality beer in China which will continue to boost sales of automated brewing systems during the assessment period.

Competitive Landscape

A few of the leading manufacturers of automated brewing systems include BREWIE, Brew Jacket LLC, PicoBrew Inc., HomeBrew West, MiniBrew BV, BrewArt, LG Corporation, Kickstarter, PBC Coffee, Speidel Tank-und Behälterbau GmbH, Williams Warn Ltd., and others.

The presence of various regional and domestic players has made the market highly competitive. In order to capitalize and increase their sales, key manufacturers are constantly innovating by developing advanced products. Besides this, they are adopting strategies such as partnerships, acquisitions, mergers, facility expansions, and strengthening distribution channels.

For instance,

In November 2022, SABCO launched a new BrewMagic Presto brewing system specially designed for home brewing. It is one of the lowest-priced BrewMagic systems and complements a current brewing system line-up of the company.

In 2022, ABB launched its ABB Ability BeerMaker intelligent process control solution to further support breweries in their operational efficiency through digital transformation.

In 2019, Siemens unveiled a new version of the Braumat brewery process control system at the BrauBeviale in Nuremberg

These insights are based on a report Automated Brewing System Market by Future Market Insights.

Image: shutterstock

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