Wai Wai noodles revises packaging to promote hand wash hygiene

Wai Wai maker CG Foods has tweaked the packaging ofits instant noodles in the wake of Covid-19 outbreak in the country. The newpacks of the instant noodle brand carry a dedicated space to propagate theagenda of WHO-led hand wash programme amidst the novel coronavirus pandemic.With the audience for the noodle being predominantly teenagers and millennials,the FMCG vertical of the Nepalese multinational conglomerate seeks to directlyconnect with its young consumers.

“We are aligned with our responsibility to ouryounger consumers during these trying times. With the increased relevance ofadvocating the cause of clean hands before consumption, we will be stepping upour efforts in this direction,” said GP Sah, CG Corp Global business head, in apress statement.

The brand has printed and distributed about 50 crorepackets in India and 200 crore packets in South Asia with the hand hygienemessage. The message has been printed both in English and Hindi forinclusivity.

CG Foods India (CGFI) is a subsidiary of Singapore-basedCG Corp Global. Currently, the brand owns 7 plants and 10 manufacturing linesin India.

Many FMCG companies in India have been contributingto stop the spread of the coronavirus. Hindustan Unilever, India’s biggestconsumer goods firm, recently said it will drop prices of its hygiene brandssuch as Lifebuoy sanitisers and hand wash and Domex floor cleaners by 15%. HULwill also donate two crore pieces of Lifebuoy soap bars in the next few monthsto the underprivileged sections of the society.